NORTHBOOK, In poor health., Nov. 15, 2022 – Persevering with its legacy of protected driving, Allstate is teaming up with chef, restaurateur and TV persona Jordan Andino to create Allstate Good Sips, a set of signature mocktails that may assist hold drivers protected this vacation season and past.
Demand for mocktails is rising: In 2021, gross sales of nonalcoholic drinks rose 33% to $331 million.1 Whereas the uptick is nice information for highway security, alcohol stays a significant contributing issue to motorcar crashes, particularly in the course of the holidays.
“It’s essential to remain sober when you’re getting behind the wheel. However that doesn’t imply your drink must be boring,” Andino says. “I liked working with Allstate to create the Good Sips menu as a result of I used to be capable of infuse unique flavors with conventional mixers to create one thing as lovely as it’s tasty. And if these mocktails can assist save lives, even higher.”
Allstate Good Sips mocktails have elements that may assist enhance alertness – and guarantee designated drivers have tasty alternate options throughout vacation gatherings. The menu consists of:
- Safetini: A nonalcoholic tackle a basic martini, mixing blue curacao syrup, soda water, lime juice and recent mint, topped with cranberries. It’s a refreshing blue mocktail impressed by Allstate’s signature colour.
- Sober Sage: A festive, gin-inspired mocktail mixing cranberry juice, sage easy syrup and soda water, with sage leaves as garnish.
- 10 & 2: An alcohol-free model of an quaint that features black tea, bitters, sugar, and the citrus burst of an orange slice to prime it off.
Go to Allstate on Instagram for the mocktail recipes and an opportunity to get a limited-edition Allstate Good Sips equipment with elements, instruments and extra.
Allstate has been working to maintain drivers protected for over 90 years, from advocating for obligatory seat belts and air baggage and providing financial savings for protected driving with Drivewise®. Uncover extra at Allstate.com or observe @Allstate on social media.
1: NielsenIQ (Oct. 2021)